Social media advertising platforms have come a long way since their introduction, and there are many reasons to believe that this evolution will continue into the foreseeable future. It’s important to understand which platforms are doing well today, and why, in order to be able to predict which platforms will be dominant in the coming years. Here’s an analysis of five of the most effective social media advertising platforms in 2022.
Despite its recent scandals, Facebook still dominates social media with 1.4 billion monthly active users (MAUs) as of Q2 2018. The platform offers powerful tools for advertisers, from ad creation to targeting and measurement.
but it also lets you pay for ads without a credit card or other financial information and that’s probably one reason why it hasn’t faced much regulation. Although some users might be growing tired of scrolling through ads on their newsfeed, others are hungry for more timely engagement with advertisers.
In fact, Facebook ad revenues jumped 48% year-over-year to $9.3 billion in Q2 2018 alone. It should come as no surprise then that Facebook is one of our top picks for effective social media advertising platforms in 2022.
When it comes to social media advertising, you might think of Facebook and Twitter. But there’s another platform, one that’s more B2B-focused than any other and that isn’t without its advantages for social media marketing.
LinkedIn has about 332 million users worldwide and 20 million in North America alone, making it ideal for targeting groups of educated professionals, managers and business owners. Because LinkedIn is a business network focused on networking, it offers features that are specifically geared toward marketers who want to run a better campaign.
If you have products or services aimed at businesses—particularly small ones—LinkedIn is definitely a platform to consider as your next ad venue.
While most businesses no longer consider Twitter a viable social network, it’s actually still one of the best platforms to advertise on—particularly if you sell a product or service that lends itself to tweeting, such as tech-related news or jokes.
It also has more than 300 million active users who are essentially engaging with your ads every day by liking and retweeting, making it one of the most cost-effective social media advertising platforms.
Even better? No other platform provides nearly as much free analytics data about who’s looking at your tweets. Not only can you see when someone is viewing your ad, but also how long they looked at it for and what type of device they were using. So even though Twitter isn’t considered a major player anymore, its advertising potential is still enormous.
Marketers have already begun to realize Pinterest’s potential as a social media advertising platform. Marketers are able to connect with consumers on a one-to-one basis, leading to more conversions and driving brand awareness.
In 2016, marketers spent an estimated $2.8 billion on Pinterest ads alone; we predict that number will be much higher by 2022 due to its increasingly large consumer base (325 million users). And since Pinterest is all about images, products featured in ads can look more realistic and appealing than other platforms, making for better consumer engagement.
Pinterest’s powerful ability to offer targeted marketing opportunities makes it one of our five best platforms for ads in five years time.
Currently, Instagram is seeing around a 10 percent increase in ad revenue, as well as over 300 million active users. The platform has a number of new features that marketers are sure to love, including shoppable video, Stories analytics, and engagement insights.
While it might seem like Facebook owns Instagram, there are still a lot of opportunities for brands to take advantage of Instagram’s offerings especially when you consider that brand recall on Instagram outperforms Facebook.
Yes, all three platforms are owned by Facebook (for now), but they all offer unique opportunities to create brand awareness and real value. Marketers need not overlook one because they have another more established tool at their disposal.
By 2022, Vine will have more than 800 million registered users. One of its main strengths is that it encourages ad creativity. Video content on Vine typically runs 30 seconds, giving marketers ample time to introduce a product and relate their message to consumers in a creative way.
However, Vine videos are limited to six seconds long, making them ideal for brand campaigns rather than promotional content or product-related sales pitches. By combining different types of media (such as photos) with short videos and relevant hashtags, brands can create intriguing advertising campaigns that generate buzz and increase customer engagement across multiple social media platforms.
Snap Inc. has already revolutionized communication among teenagers and young adults with its ephemeral photo-sharing app Snapchat. With a reported 1,5 billion dollars earned through advertisement last year, Snapchat has established itself as a major advertising platform for younger audiences which are hard to reach via TV commercials or conventional social media channels.
Snapchat’s unique features, including videos and stories with sound effects and emojis, help to build an emotional connection between brands and users that many advertisers struggle to establish on other platforms such as Facebook or Twitter.
Moreover, Snapchat offers three advertising models that can be used in combination: Snap Ads (premium ads), Sponsored Lenses (augmented reality ads) and Sponsored Geofilters (contextual location-based ads).